Jotter helps brands shape the future
Jotter is an independent creative consultancy
We're a collective of makers and connectors who translate cultural intelligence into compelling brand narratives
We inspire leading tech and culture brands to transform ideas into action
We produce unforgettable creative campaigns, content platforms, and strategic insight without big agency inertia or inflated costs
We solve challenges and grow reputations by building unique teams who help our clients think differently and execute swiftly
Jotter creates memorable differentiation to the GPT churn by applying unique creative thinking to augment and expand your communication stack.
We operate at a critical intersection – where advanced technological capability meets human discernment.
Our network of strategists, writers, designers, and data specialists serves as your brand's compass, navigating market complexity by applying taste, cultural insight and strategic judgement to focus on what matters in a world of infinite creative choice.
We translate weak signals into brand systems that resonate with audiences seeking authenticity.
And we ship fast, by using tech to scale and amplify your brand’s marketing strategy.
Frontify
In 2025, Jotter elevated Frontify's market position by developing a content platform that established the software company as a thought leader in brand strategy.
Project Elements:
Built an expansive brand halo marketing eco-system
Assembled a global network of specialist content creators, industry brand leaders and creative directors to author thought leadership
Led creative collaboration between external designers, senior brand, product and growth marketing teams
Conducted competitive analysis to identify valuable content opportunities
Commissioned and edited 60+ thought leadership articles on the future of cross-sector brand building
Oversaw social media and amplification strategy
Measurable Impact:
Delivered a successful content platform that exceeded business objectives
Positioned Frontify as the leading voice in brand management insights
Created a scalable editorial system for consistent high-quality output
Developed a new content commissioning structure adopted across the organisation
Inspired innovative ways of working across the business
Achieved commercial alignment between strategy and business growth
Synthesia
Jotter was engaged by Synthesia to position the brand as a pioneer in AI-generated video during the critical pre-unicorn growth phase. Its customer base includes over 60% of Fortune 100 companies.
Project Elements:
Built out a viral TikTok channel with 100% synthetic media
Produced innovative content formats including avatar debates, livestreams and tutorials
Implemented enterprise-focused demonstrations for Deloitte and EY.
Established content team and scalable synthetic social media production
Measurable Impact:
Generated 85+ million views and 700k+ followers on dedicated TikTok channel
Drove 300% increase in user-generated videos compared to previous product campaigns
Created multiple viral livestreams, including 4+ million views with targeted holiday campaign
Pioneered AI Sports Oracle prototype integrating real-time sports data with personalised video predictions
Established formats that demonstrated product capabilities at scale
“Jotter created one of the best presentations I’ve ever seen." – Charles Yardley, CEO, The Khaleej Times
"I recommend Jotter to any business looking to switch up their content strategy." — Victor Riparbelli, CEO and co-founder, Synthesia
“Jotter helped us achieve the most report sales, new subscriptions, and highest client engagement in our 20 year history. Jotter will help your business make a global commercial impact.” — Martin Raymond, co-founder, The Future Laboratory
"Whatever the brief, you can rely on Jotter to deliver." — Daniel Verten, Strategy Lead, Synthesia
"Jotter successfully future-proofed Dazed by pivoting it away from its focus on print to create a digital-first publishing culture." — Will Hayward, CEO, Private Media
"We were extremely impressed by the quality of Jotter's analysis and deliverables, both in terms of the clarity of understanding about It's Nice That and the astuteness of their future recommendations." – Rob Mordue, Head of Projects, It’s Nice That
"One of Jotter's key strengths is their ability to consistently conceive and execute viral brand marketing campaigns on a global scale." — Cory Johnson, Growth Marketer, Synthesia
"Jotter brought the commercial focus we needed." — Louise Lee, Marketing Manager, Cutler & Gross
Jotter has partnered with innovative brands across multiple sectors including Frontify, Synthesia, Hinge, 4YFN (GSMA), Jack Morton, The Future Laboratory, Dazed Media, Boiler Room, Frank Ocean, It's Nice That, Locked On, Second Home, NTS Radio, Warner Music, Global Radio, NOWNESS, IPG, Nike, Levi's, Calvin Klein, Apple, Google, D&AD, Amazon, British Airways, TCO, William Grant & Sons, MediaCom and Corinthia London
“Jotter created one of the best presentations I’ve ever seen." – Charles Yardley, CEO, The Khaleej Times "I recommend Jotter to any business looking to switch up their content strategy." — Victor Riparbelli, CEO and co-founder, Synthesia “Jotter helped us achieve the most report sales, new subscriptions, and highest client engagement in our 20 year history. Jotter will help your business make a global commercial impact.” — Martin Raymond, co-founder, The Future Laboratory "Whatever the brief, you can rely on Jotter to deliver." — Daniel Verten, Strategy Lead, Synthesia "Jotter successfully future-proofed Dazed by pivoting it away from its focus on print to create a digital-first publishing culture." — Will Hayward, CEO, Private Media "We were extremely impressed by the quality of Jotter's analysis and deliverables, both in terms of the clarity of understanding about It's Nice That and the astuteness of their future recommendations." – Rob Mordue, Head of Projects, It’s Nice That "One of Jotter's key strengths is their ability to consistently conceive and execute viral brand marketing campaigns on a global scale." — Cory Johnson, Growth Marketer, Synthesia "Jotter brought the commercial focus we needed." — Louise Lee, Marketing Manager, Cutler & Gross Jotter has partnered with innovative brands across multiple sectors including Frontify, Synthesia, Hinge, 4YFN (GSMA), Jack Morton, The Future Laboratory, Dazed Media, Boiler Room, Frank Ocean, It's Nice That, Locked On, Second Home, NTS Radio, Warner Music, Global Radio, NOWNESS, IPG, Nike, Levi's, Calvin Klein, Apple, Google, D&AD, Amazon, British Airways, TCO, William Grant & Sons, MediaCom and Corinthia London
AWS x F1
Jotter led the creative direction for an AWS client experience at the Montreal 2024 grand prix.
In collaboration with the Jack X team at IPG, we developed a proprietary AI photo booth using Titan and Bedrock technology to transform AWS corporate guests into fictional racing drivers.
The guests would print out their portrait as a unique personalised memento of the event.
Apparently some of the F1 drivers had fun playing with it too :)
The Future Laboratory
Jotter worked with The Future Laboratory’s C-suite to transform their digital presence and increase revenue across its Trends Intelligence division.
Project Elements:
Led development and relaunch of brand's e-commerce site
Directed editorial for LS:N Global subscription platform across multiple formats
Created innovative digital micro-sites replacing traditional IRL event installations
Developed Trend Tracker interactive digital experience for 20th anniversary event
Launched Critical Horizons podcast
Implemented LLM-powered research system
Established deep social marketing integration
Measurable Impact:
Increased report sales by 600% in both value and volume
Drove 143% increase in social media followers through targeted campaigns
Generated 11,000 newsletter sign-ups in 30 days
Influenced over 50% of membership deals in a year
Successfully pivoted from physical to digital event formats during market disruption
It’s Nice That
Jotter guided It's Nice That through a strategic brand repositioning for their 15th anniversary. We evolved their core mission from showcasing work to actively inspiring global creativity.
Project Elements:
Conducted comprehensive content and performance audit
Analysed publishing data, workflows and industry trends
Engaged stakeholders through surveys and SWOT analysis
Developed new content formats designed to educate and inspire
Established long-term vision for platform development
Measurable Impact:
Transformed core mission from “Championing Creativity” to “Inspiring Creativity”
Delivered actionable 1-3 year content roadmap
Created framework for editorial workflow optimisation
“The shift from ‘Championing’ to ‘Inspiring’ has fundamentally changed how we approach our content and community engagement.”
Dazed Media
Jotter pivoted Dazed’s traditional print magazine into a global digital-first youth movement while maintaining its influential cultural voice.
Project Elements:
Developed commercial digital-first editorial strategy across all platforms
Created innovative audience engagement platforms including the Dazed 100
Secured global brand partnerships with Beats Electronics, Apple, Nike, Converse and Calvin Klein
Led content strategy for Frank Ocean’s Boy’s Don’t Cry magazine
Organised cover stories and interviewed cultural icons such as Beyoncé, Wes Anderson, Daft Punk, and Scarlett Johansson.
Measurable Impact:
Grew digital traffic from 200,000 to 3 million unique visitors
Built social following to 1+ million on Twitter, 800k on Facebook, and 600k on Instagram
Successfully positioned Dazed as a digital leader in youth culture media
Managed team of 30+ writers, social media marketers, video producers, and designers
Directed viral video content generating 4+ million views
Contact us
Exploring possibilities? Jotter helps you find the signal and the story.